This week AAHomecare announced a new communications campaign designed to directly reach out to consumers and rally them behind AAHomecare’s advocacy efforts. The Association will be working on the campaign with Lisa Wells of Get Social and Anna McDeavit of Laboratory Marketing, an AAHomecare member.
This new campaign will be aimed directly at consumers—your customers—to build public awareness, and eventually a public outcry, from the millions of people who are receiving care from the HME industry.
The AAHomecare consumer campaign will use consumer-friendly messaging that will easily explain why the problems facing HME providers affect consumers on a personal level.
The campaign will be all digital, using social media channels and digital advertising to quickly educate consumers on a national level in a cost-effective manner.
The center of the campaign is a new website geared specifically to consumers that the industry can share with patients and customers. AAHomecare members and strategic partners will be provided with communications tools that they can use to drive their customer base to this useful consumer resource.
“This campaign will help consumers better understand why flawed policies affect their health and how they can make their voices heard, said Tom Ryan, president and CEO of AAHomecare. “Consumers will be able to stand up and defend their access to the equipment, services and supplies they need to receive healthcare at home.”
“This campaign will help reach, educate and unite consumers around our shared mission of strengthening access to care for the millions of Americans who require medical care in their homes,” said Robert Steedley, president, Barnes Healthcare Services and chairman of the AAHomcare board of directors.
The campaign is scheduled to launch on April 1. Campaign resources and specifics will be shared with providers as the kick-off date approaches. Industry supporters and HME businesses should contact Beth Ludwick at AAHomecare for more information and to learn how they can get involved.