Digital Insurance appointed Brian Melanson senior vice president of strategic channel partnerships. Leveraging his industry experience and strong carrier connections, Melanson is responsible for optimizing the company’s proven infrastructure with carriers, retailers and broker partners.

“Brian is a significant asset to our organization and clients,” says Mike Sullivan, executive vice president and chief marketing officer of Digital Insurance. “His impressive insurance career coupled with a strategic knowledge of health care reform, state exchanges, private marketplaces, broker partner segmentation and emerging consumer trends, make him a welcome addition to our leadership team.”

Brian collaborates with carriers, retailers and other emerging models to help bring efficiencies to the selling and renewal of insurance products. His experience on the carrier and broker sides of the business, combined with his knowledge of channel strategies and the evolving small group to consumer market dynamics, underscore his qualifications.

“I’m excited to be back at Digital,” says Melanson. “This new position is tailor-made for my background and enables me to leverage my experience preparing industry channels to thrive post-reform and add value to Digital’s extraordinary approach to serving clients and supporting team members.”

Prior to joining Digital, Melanson served as the director of distribution & ancillary strategy for Premera BlueCross in Washington. He founded a national sales strategy group that focused on bringing channel and product innovations to Blue Cross Blue Shield plans in 31 states. In addition, Melanson served as a vice president with Digital Insurance, and in sales management and group health insurance sales positions at Destiny Health and Humana. He is a featured speaker on a various topics including: state exchange distribution models, retailers’ role as channel partners, optimizing carrier channel approaches and the emergence of private marketplaces.

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