HillCo Health and Accelus Health Partners Form ADVI

Advisory services firms HillCo HEALTH and Accelus Health Partners have merged. The new entity is called ADVI.

HillCo HEALTH and Accelus Health Partners, Washington, DC and Menlo Park, CA advisory services firms, respectively, have merged, officially changed our name to ADVI, promoted staff and made other structural changes. This combination will enhance both the nature and scope of services and most importantly the value of the firm’s advice to existing and future clients in an environment rapidly changing from fee-for-service to pay for value. HillCo HEALTH, formed in 2000, advises companies and organizations across segments of the health care sector on reimbursement and market access. Accelus Health Partners, formed in 2010, serves the bioscience industry including therapeutic, device and diagnostic companies and those that do business with them. Its core competence is the translation of the underlying value propositions of these organizations into the language and currency of payers, and demonstrating their significant impacts on system costs, clinical outcomes, and the patient experience.

“ADVI combines the roots of two words, advice and vision, that describe the core values of both HillCo and Accelus Health,” said Marc Samuels, founder and managing partner of HillCo HEALTH. “Our new identity speaks to what both organizations’ believe is essential to leading in a crowded field of consultants. “In addition to the name change, ADVI has a new logo.

Broadening Scope

With the complement of new partners, as well as several new hires, ADVI ventures further down the lifecycle management continuum from its legacy roots. At the core, ADVI will offer both product and service commercialization as well as reimbursement and market access expertise, including doing significantly more in Medicaid and with state exchange issues. The firm has made an investment in quality and analytics as well as in expanding our International work in the Americas, Europe and Asia. ADVI will compete against firms that traditionally have completed due diligence and idea generation for the private equity and corporate business development sectors; including managing the health care and services portfolio interests of those organizations.

Expanded Team

ADVI’s exceptional new assets join Dr. Grant Bagley (Senior Vice President), former director of CMS’ Coverage and Analysis Group (CAG), translating client value propositions into the language and currency of public and commercial payers, including ACOs and those piloting new bundled payment arrangements:

  • Lawrence Leisure, former senior executive at Kaiser Permante and Optum – a United Healthcare Group Company – and managing executive for the health practices Accenture and Towers Perrin;
  • Dr. Alan Sokolow, former Chief Medical Officer for Wellpoint, Blue Shield of California, Empire BCBS and Optum – a United Healthcare Group Company
  • Adina Safer, former senior executive in Specialty Pharmacy Services for Caremark CVS
  • Dr. William Mangold, veteran Medical Officer at Noridian (a Medicare Administrative Contractor)

Samuels remarked,” With the additions of David, Larry, Alan and Adina ADVI will be even better positioned to proactively to help clients map out the optimal revenue acceleration and product commercialization strategies. The firm’s partners and principals have walked in the shoes of those we seek to influence, and we speak with and through authority as a result. ADVI works relentlessly to ensure that we do the right thing for the right reasons for clients.”

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