Digital health group focusing on patient engagement attracts funding from Florida Payor and Facebook VP

A subsidiary of Florida’s largest insurer led a series B round for a digital health group that uses a selection of patient engagement tools to improve outcomes.

Audax Health Solutions raised $20 million in a round led by Navigy Holdings, a subsidiary of Blue Cross and Blue Shield of Florida. Navigy identifies health system inefficiencies and develops solutions by building partnerships in the healthcare industry, according to its website. It also got backing from Facebook Vice President of Partnerships Dan Rose and Audax board member Jack Rowe, the former head of Aetna.

Audax said it would use the funding for product development, expansions of its mobile and engineering teams in Washington, D.C., and San Francisco, and strategic partnerships with the country’s leading healthcare insurers and providers, according to a company statement. Its lead product is a personalized health platform called Zensey.

To date, it’s raised $35 million from backers that include New Leaf Ventures, Cardinal Health and insurer Cigna. Earlier this year, Cigna CIO Mark Boxer joined its board. At the time he said one advantage of the company was its ability to use social networking, personalized goals, gamification and analytics to turn mundane or onerous tasks into something positive, fun and rewarding.

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